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PRIVACY POLICY

At Sweet Ophelia Designs, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains what data we collect, how we use it, how it is stored and shared, and the rights you have in relation to your personal data.

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1. What Information We Collect

When you place an order or interact with Sweet Ophelia Designs, we may collect the following information:

  • Personal Details: Name and gender

  • Contact Information: Email address and telephone number

  • Demographics: Postcode, preferences, and interests

  • Additional Information: Relevant details from customer surveys, offers, or feedback

When visiting our website, we also collect Cookies—small pieces of data stored in your browser to enhance and personalise your online experience.

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2. How We Use Your Information

We collect and use your personal data for the following purposes:

  • To manage your online account

  • To personalise your experience with us

  • To process and deliver your orders

  • To communicate with you about your order or account

  • To send relevant offers or promotions

  • For marketing and business analysis purposes

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3. Legal Basis for Data Collection

Under EU data protection laws, we process your personal data on the basis of:

  • Contractual necessity: To fulfill our obligations in processing and delivering your order, and managing your account.

  • Legitimate interest: For marketing, improving services, and internal record-keeping, where this does not override your rights.

  • Consent: When you opt in to marketing communications or optional features.

 

4. Sharing Your Information

To support our operations, we may share your data with the following third parties:

  • Facebook Pixel (for targeted advertising)

  • Gmail & Microsoft Outlook (for customer communication)

  • Wix (our website platform and hosting provider)

  • PayPal (for secure payment processing)

We do not sell your data to third parties.

 

5. Your Rights

Under data protection laws, you have the right to:

  • Request access to your personal data

  • Amend or delete your data at any time via your online account

  • Ask us to stop processing your personal data

  • Know if and how your data is being shared

  • Request a copy of your data to transfer to another service

  • Set specific instructions for your data in the event of your death

To exercise any of these rights, please contact:
jess@sweetophelia.co.uk
Please include proof of identity for verification.

 

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes it was collected for. However, we may store certain data for up to 7 years to comply with tax and legal obligations.

 

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via email or our website. Continued use of our services after updates constitutes agreement to the revised policy.

 

8. Contact Us

If you have any questions, concerns, or requests regarding your personal data, please contact: jess@sweetophelia.co.uk

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